中國出臺限制煙草廣告新政策,世衛(wèi)組織期待實施全面禁煙廣告法案

　　2015年8月31日 世界衛(wèi)生組織今天于北京發(fā)布媒體通報表示，中國新修訂的《廣告法》即將于9月1日生效。該法案中增加了對煙草營銷廣告的新限制內容。世衛(wèi)組織對此表示歡迎，指出這是挽救數百萬人免受使用煙草制品危害的重要一步，并呼吁中國盡快實施全面禁止煙草制品廣告的法案。
　　世衛(wèi)組織在31日的通報中表示，從9月1日起，新法案將禁止在大眾媒體、公共場所、公共交通工具和室外發(fā)布煙草產品廣告，同時還禁止向青少年發(fā)布任何形式的煙草廣告。而在此前，設在路邊廣告牌的廣告和在某些公共場所發(fā)布的廣告是被允許的。
　　通報表示，煙草行業(yè)在零售點的廣告主要是針對青少年人群。根據中國疾病預防控制中心的調查數據，4%的中國成年人表示過去30天中注意到零售店里的煙草廣告。而在13-15歲的青少年中，40%以上的青少年表示曾注意到零售點里的煙草廣告。這個數字是成年人的10倍。
　　通報表示，煙草產品的營銷廣告無異于推銷死亡和疾病。世衛(wèi)組織駐華代表施賀德表示，禁止各種形式的煙草廣告、促銷和贊助，是政府為保護公眾免受使用煙草成癮的危害所采取的最具成本效益的措施之一。他同時指出，新法案強調了保護青少年免受煙草廣告的影響的重要性。由于大多數煙民都是在年輕時開始吸煙的，青少年尤其容易受到煙草營銷的影響。阻止青少年從小開始吸煙就像接種疫苗一樣，可以給他們提供終身保護。
　　31 August 2015 World Health Organization （WHO）released news at Beijing that China newly revised Advertisement Law would take effect on 1 September， which set new restrictions on tobacco commercials. WHO was pleased with this change and said this was an important step to protect millions of people from tobaccos. WHO also urged Chinese government to pass tobacco-commercials-ban bill.
　　According to the news， since 1 September， tobacco commercials would be not allowed to appear at mass media， public places， public transportation or outdoors， and any kind of tobacco commercials were banned to teenagers. Before this， billboards or commercials in some public places about tobacco had been legal.
　　Retail stores of tobacco mainly targeted at teenagers. According to the data from China Center Diseases Control， 4% ofadults noticed tobacco commercials at retail stores in the past 30 days. While among teenagers aged between 13 and 15， more than 40% of them paid attention to tobacco commercials at retail stores. Latter number was ten times of the former.
　　Tobacco commercials were selling diseases and death to people. Dr. Bernhard Schwartlander， the representative of WHO to China， said that prohibition of all kinds of tobacco commercials， sales and sponsor was one of the most cost-effective means for the government to protect the public from being hurt by tobacco addiction. Moreover， the new law highlighted the importance of preventing teenagers from influence of tobacco commercials. Teenagers were vulnerable to tobacco sales for a lot of smokers started when they were young. Stopping them smoking was like vaccination， which could provide them life-long protection.
　　http：//www.un.org/chinese/News/story.asp？NewsID=24632

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